Job Title: Promotions & Marketing Director Stations: Market Cluster
FLSA Status: Exempt Supervisory: Yes
Promotions and Marketing Director KQXR, KTHI, KRVB, KJOT (Lotus Boise Corp)
Full-Time Position-Minimum of 40 hours per week. Salary + Benefits. Reports to General Manager.
Position Summary:
The Promotions and Marketing Director is a team leader specializing in working with an experienced sales team and program directors to generate greater revenue and ratings on our stations. We are seeking a self-motivated, high achiever with excellent communication and organizational skills.
Essential Duties and Responsibilities for Marketing Director Position:
· Work collaboratively with multiple internal and external departments on developing and implementing promotional, marketing and event concepts for the Boise Lotus 4 Station Cluster
· Represent our stations at community events and promotions.
· Work closely with Program Directors to implement on-air contesting, on-site client promotions, station events and website promotions.
· Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes, and marketing approaches.
· Enhance sales activity with creative event promotions partnering with local and national businesses utilizing station brand, on-air personalities, on air giveaways and creating compelling listener incentives.
· Provide creative influence to enhance the stations’ images and visibility within the community to attract listeners and clients.
· Manage and train staff of five+ part-time employees to execute sales and stations remote broadcasts and events.
· Day-to-day management within the Promotions Department including policies and procedures.
· Work with programming and sales to develop, manage and execute ratings and revenue generating promotions for the radio stations.
· Manage production, ticket sales, marketing in collaboration with sales/programming departments for 3-4 major station events and concerts.
· Collaborate with Program Directors and supervise market/stations contests including originating or adapting ideas, arranging prizes and listener events.
· Meet daily, weekly, and monthly deadlines.
· Assist with setting up and representing the station(s) for site appearances at various locations and events.
· Assist with coordination of required equipment and personnel between departments.
· Act as a contact between listeners and the station during events and promotions.
· Requires visits to client offices and premises.
· Required client outings to sports and other entertainment events.
· Troubleshoot issues as necessary.
· Ability to work under deadlines and in a fast-paced environment.
· Establish and maintain working relationships with local promoters and media outlets including TV, Newspaper, online publications, and local businesses.
· Write press releases and work with the local media to highlight events for our Radio Stations including the annual festivals, charity/community work as branding the stations and on-air personalities.
· Propose, Manage, and implement yearly Promotions and Marketing budget for four radio stations.
Required Knowledge, Skills, and Abilities:
· Bachelors’ degree in marketing, communications or business administration or equivalent number of years of experience with progressive management experience.
· Must be able to work flexible hours, including nights, weekends, and holidays.
· Bilingual Capabilities preferred.
· Must be a motivated and an enthusiastic self-starter who is able to work effectively in a team environment and independently.
· Strong ability to work as part of a team, demonstrate initiative and solve problems independently.
· Strong Adobe Photoshop and MS Office skills (Power Point, Excel, and Word).
· Exceptional time management and organizational skills
· Strong written and verbal communications skills
· Must be detail oriented.
· Experience in Hiring, training, and Managing staff.
· Must have a valid driver’s license and clean driving record.
Working Conditions and Physical Requirements:
The ability to lift or move a minimum of 50+ pounds and stand for long periods may be required. Requires travel to station events and client sites, valid driver’s license is required with good driving record. Must have a reliable means of transportation and maintain current insurance and registration.